Choosing the right fabric for hospitality linens is key to their quality. Cotton is the standard because it’s cozier, fluffier and more absorbent than synthetic materials.
Luxury hotel-quality towels are designed to withstand heavy laundering and still look like new when guests receive them. Here are the key factors in their longevity and premium feel: ring-spun cotton yarns and twin stitching.
Technological Advances in Weaving
The process of weaving is one of the most important steps in producing cotton material towels. It interlaces the one-dimensional yarns according to different rules to create two- and sometimes three-dimensional fabrics.
Historically, the weaving process required an extraordinary amount of skill and time. It was not until Joseph-Marie Jacquard developed a machine called the Jacquard Loom in 1801 that weaving became much more efficient.
Nowadays, the weaving process utilizes a new technology called air-jet weft insertion. Air-jet looms are capable of producing high weft insertion rates when compared to rapier and projectile systems.
Despite this, there was still room for improvement. Stopping high-speed weaving machines for long periods of time is not only costly but it also impacts the company’s competitive edge. To address this, Standard Textile Co. reached out to a research and development firm in the Carolinas. The company agreed to fund the duo’s proposal aimed at eliminating short-term weaving stops. Their solution, a non-stop tying in process, was patented in 2013. This allows for continuous weaving with minimum downtime.
Long-Lasting Cotton Yarns
Cotton yarns are naturally strong and sturdy. They can handle a lot of wear and tear, which makes them ideal for towels that will get frequent use.
Our luxury hotel towels are woven with long-staple, zero-twist cotton fibers that make them extremely absorbent and plush. These yarns are also yarn-dyed, which helps ensure consistency in color.
When selecting a towel fabric, you’ll want to look at the thread count (also called GSM) and construction. These factors will help determine the weight, durability and softness of the fabric.
Depending on the construction and thread count, towels can range in price. However, our upscale towels are priced affordably without compromising on quality. Made with OEKO-TEX Standard 100 certified cotton, they’re designed with hospitality needs in mind and are sure to keep their appearance and texture after repeated washings. The ring-spun weave and cotton yarns also create a dense, lightweight 700 GSM fabric that’s soft on the skin.
Superior Washing and Drying
When guests step out of the shower or tub, they want to be wrapped in a soft, absorbent towel. To ensure this level of luxury, hotels prioritize their washing and drying processes.
The first step in keeping towels fluffy and white is a thorough rinse to remove any dirt and debris from the linens. This can be done by dumping the towels into a pot of baking soda and water or using a commercial detergent.
Once the towels are clean, hoteliers look at their GSM rating – this is the density of the towel (along with other factors like thickness and color). Higher-end terry towels have denser loops, which make them softer and more durable.
Hoteliers also think about the detergent they use, which can also have a significant impact on the quality of their towels. Most hotels opt for standard grocery store laundry detergent with a low pH, as high-pH products will wreak havoc on the softness and absorbency of their linens.
Whether you own an Airbnb, boutique hotel, or spa, quality hospitality towels are essential to making your guests feel comfortable and at home. Choosing the right towels and knowing how to take care of them can increase their lifespan and help you save money in the long run.
When selecting the towels you use, look for a high GSM fill weight that provides superior softness and absorbency. You also want to consider the fabric type. Many hotels choose to use 100% cotton as it is more enduring and luxurious than other materials such as bamboo or polyester.
To maximize the lifespan of your hotel towels, they must be properly stored and folded. Be sure to lay the towel flat on a clean and consistent folding surface and smooth out any wrinkles or bumps before you fold it. Also, avoid combining different product types such as sheets and towels as they require different wash cycles and drying times.