Thu. Dec 2nd, 2021

Digital boardgame writer Marmalade Sport Studio has revealed it skilled robust gross sales development and a rise in downloads because the begin of lockdowns within the UK.

The increase is ready to proceed even with the pandemic easing.

Throughout the previous 18 months, downloads of Marmalade’s video games have elevated by an estimated 144 per cent total, and as much as 155 per cent throughout November and December 2020.

Futhermore, gross sales have been up 38 per cent over the 2020 vacation season as household gatherings have been restricted within the UK.

Throughout the timeframe of the third UK lockdown, from January to Could 2021, downloads climbed by 678 per cent in comparison with the identical interval previous to the pandemic.

Relieving board-om 

Moreover, over the previous three years Marmalade’s income has greater than doubled and its sport titles have expanded from three to 10.

Lately it secured a £22.5 million funding from LDC to assist each recruitment and sport growth, throughout its London and Lisbon places of work.

Reputation of on-line gaming elevated beneath the lockdowns, with 18 per cent of avid gamers within the EU spending extra time gaming on-line and 26 per cent within the UK. Within the EU, 42 per cent claimed that enjoying multiplayer video games through the lockdowns made them happier.

“The pandemic has accelerated development and highlighted the advantages of on-line digital board gaming for folks protecting folks and households linked and supporting psychological well being throughout lockdown,” mentioned Marmalade Sport Studio’s co-CEO Cristina Mereuta.

“We anticipate the expansion increase seen through the pandemic to proceed as extra households and people obtain and play video games.”

Earlier this yr, we spoke with Marmalade Sport Studio UI/UX designer Mathilda Ho in regards to the implications of Brexit as a part of our POC in Cell function.


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